We LOVE pizza so this story caught our eyes and taste buds. Takeout pizza and a DVD are a natural fit for many. So Domino’s Pizza in Brazil decided to combine the two in a promotional campaign. The stores used rented DVDs as media. About 10 discs each of 10 different new release titles such as Argo, 007, Dread And Dark Knight were stamped with thermal ink and flavored varnish, both sensitive to the heat. While people were watching the movie, the heat of the DVD player affected the disc. When the movie ended and they ejected the disc, they smelled pizza. They also saw pizza: the discs were printed to look like mini pies, and carried the message: “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza." Think about this - in this age of streaming video, the idea might seem a bit anachronistic.